In 1972 a new kind of audio company was born. NAD took form when a large group of audio industry importers in Europe, all music lovers, set out to develop products that cut through the industry hype. The goal of NAD was to prove that excellent sound quality and excellent value could exist together. Over five decades the company introduced innovative technologies (like Modular Design Construction (MDC), Direct Digital, Soft Clipping, and Hybrid Digital) and, to this day, enjoys the distinction of designing the best-selling hi-fi amplifier in history, the NAD 3020. Today, NAD is headquartered in Canada and continues to deliver on its original vision through an offering of modern AV receivers, integrated amplifiers, separates, sources, and BluOS-enabled CI solutions.